Hope is not a strategy
Published by Nick Hall on 15 October 2009.We presented a seminar last week to a select 35 people from different companies in and around London. All in all it went quite well. The topic was social media marketing, and it served as an excellent preface to the formal launch of our newly branded offering, Ripple.
While we were putting together the presentation, Justin Ogglesby - our New Media Account Executive - came up with what I believe is one of the most powerful statements I have heard in a long while; hope is not a strategy.
When faced with the overwhelming number of social media venues available, I'm sure most companies simply find it easier to ignore the whole social media revolution and carry on just doing what it is they've always done. Conversely, others frantically jump in without first checking to see how deep the water is, or if there's a riptide.
Neither scenario is appealing, or profitable.
Look, you need to be here in some way, shape or form, because if you're not here soon, you won't actually be anywhere anymore. And if you're going to participate, it's best to approach with a plan. A plan that is designed to deliver on specific business objectives, work in harmony with the rest of your marketing activities and deliver actual ROI.
Ripple social media marketing has been specifically designed to assist clients with embracing social media in way that is strategic, creative, accountable and measurable. And if that type of language turns your crank (which it has been specifically written to do, by the way), we should talk.
Social media and social media marketing is here to stay. The form and function will certainly change, but the essence of connectivity, individual empowerment and peer driven commentary will remain.
You in?