Change is our domain

Negative space, positive reaction

Published by Nick Hall on 21 October 2009.

As a designer I have, on occasion, found myself defending the utilization of white space when presenting a design to a client.

It usually starts with a comment about how little there is on the page, to which I reply that the sparseness is actually an accomplishment, and that the white (or negative) space around the elements is as crucial as the positive elements themselves. Personally, I believe the space that defines and anchors the shapes on the page is a crucial factor in determining if something is a success or failure.

The trick is to really see it.

Take outer space, for example; lots of really big things floating around in what used to be thought of as black nothingness. Scientists now call this nothingness black matter and black energy, and have determined that it actually is made up of a whole lot of something rather than nothing, and when studying planets, moons or galaxies and how they react to one another, it is this space between the objects that tells a far richer story than the objects alone can.

The ability to see the space around things, whether they're design elements, planets, or human experiences, gives us a unique context - or vantage point, if you will - for reassessing situations or outcomes that go unseen by most.

And that's a positive for negative.


More from Nick Hall:

No, you're out of order (posted on 16 July 2010)

Is it worth it? (posted on 31 May 2010)

Feeling fines (posted on 7 April 2010)

No change for a change (posted on 9 March 2010)

Brand or Bland? (posted on 5 March 2010)

Life is what happens while you're waiting for your Facebook profile to load (posted on 1 March 2010)

Are you experienced? (posted on 24 February 2010)

I wanna be a Guru (posted on 10 February 2010)

10 for 2010 (posted on 4 January 2010)

The Power of the Promise (posted on 11 November 2009)

The power of big (posted on 3 November 2009)

We're not that bad (posted on 26 October 2009)

This is how you do it (posted on 22 October 2009)

Hope is not a strategy (posted on 15 October 2009)

The art of selling creative (posted on 12 October 2009)

RRRRRRRFPs (posted on 5 October 2009)

Consider the humble nail (posted on 24 September 2009)

Branding in B flat (posted on 17 September 2009)

Making waves (posted on 14 September 2009)

The creative search engine (posted on 19 August 2009)

On magic (posted on 12 August 2009)

Empathy (posted on 4 August 2009)

We are all radio stations (posted on 28 July 2009)

Keeping Promises (posted on 24 July 2009)

Next stop, Top Gear (posted on 4 May 2009)

Rebranding will not save you (posted on 23 March 2009)

What Consumers Really Want (posted on 12 February 2009)

How's this for a change? (posted on 24 October 2008)

Following through (posted on 21 October 2008)

Actually it is every day (posted on 21 August 2008)

Porno Sign Standards (posted on 18 August 2008)

Would you like fries with this? (posted on 14 August 2008)

3 or it's out (posted on 7 August 2008)

Surprise! You live in a great city! (posted on 31 July 2008)

Hello? Hello? (posted on 25 July 2008)

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