I wanna be a Guru
After much consideration and personal reflection, I have decided to become a guru (Guru?). From what I can see, it takes remarkably little effort to actually become a guru nowadays (compared to the time and patience required to become a certified electrician or small appliance repair professional), and time is money, right?
The sweetest gig going is becoming a social media guru. The pay is probably crap, but I suspect it's pretty easy to become a self-professed hyper-expert about a topic that has everyone else slightly confused. As a bonus, social media itself is the best way to convince people that you're a social media guru, so it does have that whole "medium is the message" thing going for it.
A lot of people would call Seth Godin a guru. Maybe he is, maybe he isn't. He certainly has a better guru-ready name than I do, and the hair thing helps big time.
If I look over my fairly extensive professional career, there are 3 people I consider to be gurus. My mostly younger staff and I have the remarkable fortune of actually working with two of them: Roger Hall and Jim Cavanagh. Both men have rich histories, wonderful stories and share their knowledge, brilliance and insight through actions, not a Twitter account.
If I called either of them a guru to their face, they would likely laugh.
Which tells me something.