Change is our domain

Life is what happens while you're waiting for your Facebook profile to load

Published by Nick Hall on 1 March 2010.

Did you know the earth weighs 5.9742 x10(24th) kg? How about that the diameter of the observable universe is 93,000,000,000 light years? Big numbers to be sure, and they never fail to make me feel small.

I feel the same way when I watch the videos illustrating the growth of all that is online. Billions of this, trillions of that, exponential growth, etcetera. No doubt you have been exposed to them at some point, as everyone likes to share them (that's how you become an expert, right?). These numbers don't necessarily make me feel small, just that everything is pretty much futile and way more complicated than it needs to be. I then have a panic attack, followed by a quiet walk around the block so I can count the sidewalk cracks: all 921 of them.

When I do occasionally eat a Big Mac, I do not need to know exactly how much sodium is in it. I know it is a lot. Knowing exactly how much will not change my opinion of myself as I eat it. Nor will it stop me from doing so.

If asked by a client how many people are on FaceBook, I say "a lot". They usually nod in agreement.

If that fails to answer, I quickly add, "think Brazil".


More from Nick Hall:

No, you're out of order (posted on 16 July 2010)

Is it worth it? (posted on 31 May 2010)

Feeling fines (posted on 7 April 2010)

No change for a change (posted on 9 March 2010)

Brand or Bland? (posted on 5 March 2010)

Are you experienced? (posted on 24 February 2010)

I wanna be a Guru (posted on 10 February 2010)

10 for 2010 (posted on 4 January 2010)

The Power of the Promise (posted on 11 November 2009)

The power of big (posted on 3 November 2009)

We're not that bad (posted on 26 October 2009)

This is how you do it (posted on 22 October 2009)

Negative space, positive reaction (posted on 21 October 2009)

Hope is not a strategy (posted on 15 October 2009)

The art of selling creative (posted on 12 October 2009)

RRRRRRRFPs (posted on 5 October 2009)

Consider the humble nail (posted on 24 September 2009)

Branding in B flat (posted on 17 September 2009)

Making waves (posted on 14 September 2009)

The creative search engine (posted on 19 August 2009)

On magic (posted on 12 August 2009)

Empathy (posted on 4 August 2009)

We are all radio stations (posted on 28 July 2009)

Keeping Promises (posted on 24 July 2009)

Next stop, Top Gear (posted on 4 May 2009)

Rebranding will not save you (posted on 23 March 2009)

What Consumers Really Want (posted on 12 February 2009)

How's this for a change? (posted on 24 October 2008)

Following through (posted on 21 October 2008)

Actually it is every day (posted on 21 August 2008)

Porno Sign Standards (posted on 18 August 2008)

Would you like fries with this? (posted on 14 August 2008)

3 or it's out (posted on 7 August 2008)

Surprise! You live in a great city! (posted on 31 July 2008)

Hello? Hello? (posted on 25 July 2008)

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