InterNext

Taking the Medium to the Maximum

InterNext is a proprietary web development process created by Hall Interactive designed to provide companies with the online communications strategy necessary to ensure their web site works as hard as it can to deliver ROI.

InterNext guarantees seamless integration with your existing marketing initiatives because it's driven first and foremost by marketing. It gives you the information you need to make informed decisions on content and functionality by leveraging marketing requirements to drive technology, instead of the other way around. And lastly, it ensures your web activities directly contribute to brand equity.

If you answer Yes to any of the following scenarios, you need InterNext.

1) We need to upgrade functionality but don't know where to start

Deciding what your web site can do starts with knowing what it should be doing, and why it should be doing it. InterNext allows you to make informed decisions about functionality and integration, and provides the foundation for us to build anything you need from scratch so it fits perfectly.

2) We have multiple stakeholders within the organization

IT and marketing don't even speak the same language half the time. Throw in a couple of VPs armed with just enough information to make them dangerous, and what you have is what we like to call “The Perfect Storm”. InterNext encourages (even requires) participation and input from all key players in the organization, and provides a context for discussion to make sure everyone plays nice.

3) We need a site that can evolve with our needs in the future

The best way to ensure longevity is to understand what the future might hold. Now we'd be lying if we said that we know what's coming down the chute technologically, because nobody does for certain. At this point it pays to remember that the reason you're on line in the first place is marketing. And the only way to plan for the future marketing of your company on the internet is to do a plan. And that plan is called InterNext.

4) We need to make sure we can measure success beyond Google placement

Good. If your site development has endured due diligence, you should have more than one definition of success, because it needs to be different things to different people. InterNext will drive out those success factors, and plan for delivering on them.

5) We need to ensure our online branding is aligned with the rest of our marketing efforts

Yes, you do. And the only way to guarantee that is to talk to a company that uses marketing concepts to fan the flames of technology. A company that understands path to purchase principles, and how/what/where your web site can and should contribute.

We can even bring your traditional marketing materials up to snuff if they're not, because that's what Hall Associates (our sister company) is all about.